Purpose: Facilitate and support transformational strategies for economic revitalization and commercial core redevelopment of Incline Village. Organize campaigns such as beautification and work with Washoe County on traffic improvement projects that facilitate and support commercial core improvements for the sustainability of Incline Village and Crystal Bay, NV.

​Organization: IV Main Street is a program run by IVCBA Community and Business Association. It is run by IVCBA Executive Director Linda Offerdahl and part-time Manager, Jonathon Gardner.

Beautification committees are chaired by volunteers. Focus groups are held to engage and get feedback from various stakeholder groups. Washoe County supports it with a one-time community reinvestment grant of $75,000.

Incline Tahoe Foundation is a partner that accepts charitable donations for the Beautification Campaign.

​Main Street USA: IV Main Street is an “Exploring” level member of the national organization and the Nevada Main Street. Main Street is a holistic approach to downtown revitalization that includes historic preservation, community development, beautification, and economic vitality.

The Main Street approach has 4 key points:
​organization, promotion, design, and economic vitality.​
CURRENT INCLINE VILLAGE MAIN STREET CAMPAIGN
BEAUTIFICATION CAMPAIGN
Revitalize the commercial core to enhance the viability of the business community. Work toward a consistent design with elements that can be incorporated into landscaping, signage, lighting, and public art.
  • SPRING AND FALL CLEAN-UP - Engage businesses to join local organizations and residents in spring and fall cleaning events. 
  • INCLINED TO BLOOM - Work with landscapers to landscape strategic corners or sites in Incline Village to create a welcoming and revitalized commercial area. 
  • SIGNAGE - Commercial signs: Develop recommendations and policies for commercial signs that remove the clutter but meet the needs of individual businesses and centers.
  • ROUNDABOUT  - Review current landscaping and  design to enhance our “Gateway to Incline Village and Crystal Bay”.
  • PUBLIC ART - Identify a style of art, sculpture, mural that could be used throughout town to reflect our values or culture.
  • LIGHTING - Consider enhancements and lighting for safety and a design element of revitalization.
  1. Holiday Lighting: Work with lighting contractors and property managers to identify a lighting design to be adopted by shopping centers and businesses.
  2. Lamp Posts: Research feasibility of installing decorative lamp posts along Tahoe Blvd. Consider solar lamp posts.
  3. Dark Sky: Consider the effects of lighting on the night sky. Research the requirements to be a Dark Sky community